Editorial comment
September search data shows a brief impressions spike and two encouraging developments. After an old REST API URL briefly drew a large number of impressions, search clicks increased. Pages also appeared more often for AI-related searches in Google.
More clicks in the 20 days after the spike
The old /rest-api-design URL received 8,455 impressions in September and no clicks. Of those impressions, 8,436 came between 5 and 10 September. The URL received no impressions from 11 to 30 September.
In the 20 days after that spike, Google Search Console recorded nearly the same number of impressions as during the comparable August period: 4,686 versus 4,680. Clicks rose from 42 to 58. The click-through rate increased from 0.90% to 1.24%, and average position improved from 25.39 to 11.24.
For the period after the unusual spike, the pattern is encouraging: the site earned more clicks from roughly the same number of impressions. Average position and click-through rate also reflect which pages and queries appeared, so these totals do not tell us that the same searches moved up in rank.
AI-related searches grew, with different intent groups
Across Google Search Console rows pairing a page with a non-branded AI-related query, impressions rose from 379 on 1–29 August to 525 on 1–29 September. Clicks rose from zero to three.
That broader AI-query group mixes several kinds of intent. Informational queries about AI citation share and measurement methods fell from 168 to 52 impressions. Queries about visibility tools or looking for a demo rose from 25 to 92 impressions and generated one click. The increase was concentrated in measurement and tool-selection queries, rather than across AI-related searches broadly.
Data note
September visit data comes from PostHog, while August visit data comes from Google Analytics. PostHog's daily data starts on 17 September, so the visitor data does not support a month-to-month increase or decrease comparison.
The AI-query comparison uses Search Console rows pairing pages with queries for September 1–29 and the same dates in August. Some queries may be omitted for privacy. This measures visibility in Google Search; it does not measure appearance in AI-generated answers.
The publishing counter shows 145 language-specific records tied to 49 articles. The dates in that counter do not verify when each language-specific URL went live, so the count should not be read as confirmed September output. In the first-appearance-in-Google-Search table, the date means Google had shown the URL in a search result by that day at the latest.
About this article
- Use of artificial intelligence
- AI-assisted — AI assisted with preparing this report. Evren Bal reviews the final text before publication and takes responsibility for its content.