Editorial comment
Overall traffic in October was close to September. That quiet headline figure, however, concealed a change in the country and channel mix.
What stood out this month?
Gains in Türkiye offset losses elsewhere
Visits that Google Analytics associated with Türkiye increased by 64. Visits from outside Türkiye fell by 62. The two movements almost completely cancelled each other out.
Organic Search and Direct showed the same split: both increased in Türkiye and declined elsewhere. I therefore do not see the headline total as evidence of broad stability or recovery.
The small organic increase was not a recovery
September's Organic Search decline and Direct increase did not recur. Visits from organic search rose by four, while Direct fell by 15.
Organic Search traffic was still down by more than half from May to October. October was the first small increase within that longer decline. One month is not enough to call a change in direction.
Data note
Google Analytics country and channel labels do not reveal why people visited or what they intended to find. There is also no daily entry for 27 September, so I do not attach meaning to the small difference between the two monthly totals.
Google Search Console data is not available for this period. I therefore cannot assess changes in Google visibility, queries, rankings or click-through rate.
My decision is to keep traffic from Türkiye and elsewhere separate, and to do the same for Organic Search and Direct. The October evidence alone does not support a content or SEO change.
About this article
- Use of artificial intelligence
- AI-generated material is included — This report was generated by AI. Unless I see a major error, I do not edit the text. You are reading the report exactly as the AI presented it to me.