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evrenbal_AI WHISPERER
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Brand resources

Brand & Media Kit

Use these resources when referring to Evren Bal, linking to this website, preparing an event listing, or publishing an interview or editorial reference.

Quick reference

Name
Evren Bal
Canonical website
evrenbal.com

Linking to evrenbal.com

Direct, contextual links are welcome. Choose link text that tells readers where the link leads instead of optimizing it around a forced keyword.

Person or website

When referring to the person or this website, use “Evren Bal” as the link text and point to the canonical homepage.

Evren Bal<a href="https://evrenbal.com/">Evren Bal</a>

A specific article

When citing an article, linking directly to it is preferable. I recommend using its title or a natural phrase that describes the idea being referenced.

Avoid generic link text such as “click here” or “read more,” bare URLs in prose, and repetitive keyword-heavy anchor text.

Logo assets

Use the supplied files without redrawing or modifying them. The wordmark is preferred whenever the available space meets its minimum size.

Evren Bal wordmark in ink with a petroleum-blue underscore

Wordmark · light surface

Primary wordmark for white and light surfaces.

Download SVG
Evren Bal wordmark in white with a light-blue underscore on a dark surface

Wordmark · dark surface

Reversed wordmark for dark ink surfaces.

Download SVG
Evren Bal eb monogram in ink with a petroleum-blue underscore

Monogram · light surface

Compact mark for avatars, favicons, and small placements on light surfaces.

Download SVG
Evren Bal eb monogram in white with a light-blue underscore on a dark surface

Monogram · dark surface

Compact reversed mark for avatars and small placements on dark surfaces.

Download SVG

How to use the marks

These files are provided as a reference for identifying Evren Bal in editorial mentions, event listings, interviews, and links to this website. Their appearance does not imply a partnership, sponsorship, endorsement, or certification.

  • Prefer the wordmark when it can appear at least 20 px high digitally or 8 mm high in print.
  • Keep clearspace around the wordmark equal to at least one wordmark height.
  • Use the monogram at no less than 16 px high digitally; use it alone for avatars and favicons.
  • Use the standard files on light surfaces and the dark-surface variants on ink or other sufficiently dark surfaces.
  • Do not redraw or simplify the monogram.
  • Do not place the monogram in a new container.

If you are unsure whether a proposed placement could suggest a commercial relationship or endorsement, contact hello [at] evrenbal [dot] com.

Suggested biographies

These descriptions offer a consistent starting point for event listings, interviews, speaker notes, and editorial references.

One line

Evren Bal writes about how businesses can use AI and technology to create measurable value, starting with the problem the business is trying to solve.

Short biography

Evren Bal is an Industrial Engineer and CTO who has been developing software since 1998. He brings nearly three decades of experience across software, systems, operations, and technology leadership. His writing examines where businesses lose time, capacity, knowledge, money, or decision quality—and when AI, software, data, or process design can genuinely help.

Core colors

Use the palette consistently. Petroleum blue is the single accent; warm image paper is reserved for editorial illustration canvases.

  • Ink#111111
  • Paper#FAFAFA
  • Image paper#F7F3EA
  • Petroleum blue#0C4A6E
  • Line#E5E5E5