Evren Bal
A small experiment
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I’m a technology executive and CTO with nearly three decades across software, systems, operations, and leadership. I connect technical choices to the work a business needs to do and the outcomes its leaders need to see.
I am an Industrial Engineer and have worked in software since 1998. My path has taken me from engineering and technical co-founding through plant operations, IT, and project leadership to executive technology leadership. That range helps me connect how systems are built with how work is managed and where business decisions need better information.
How I approach digital and AI transformation
A good starting question is not “Where should we put AI?” but where the business is losing time, capacity, information, money, or decision quality. AI, software, data, and process design are tools to consider after that question. Sometimes the right answer is to simplify a workflow or not use AI at all.
I see AI as one possible intervention for business problems. I test technology and software decisions against the realities of implementation. I assess growth not only through traffic or campaigns, but through outcomes produced together by product, experience, technology, and operations.
I see digital and AI transformation as more than optimizing a website or adding a chatbot. I look across the full funnel: where a customer came from, what they did on the site, how quickly and with what context the first response arrived, how the sales process progressed, and what outcome followed. Connecting campaign and page context with conversations and CRM stages can reveal where enquiries stall, where teams lose context, and which touchpoints need attention.
The connection should work both ways: customer questions and sales outcomes can inform content, campaigns, and landing pages, while marketing context can help sales teams respond more usefully.
The intervention should match the problem: improve content or a page, connect systems, automate a process, apply business rules, or use AI where language and context interpretation add value. I establish a baseline, measure business outcomes, and refine the process based on what the evidence shows. This approach applies beyond healthcare to businesses in any sector that acquire customers or enquiries through digital channels.
Career path
At Vanity, I lead technology initiatives across digital acquisition, sales, and operations. The work connects websites and landing pages, CRM, marketing automation, and analytics with AI-supported lead handling, customer communication, sales monitoring, and management reporting.
Managed plant and production operations, then moved into IT management, business development, and project management. The work covered local technology needs, global IT integrations, web and intranet applications, and projects across technology, marketing, and operations.
Delivered independent software projects, mostly for the web.
Co-founded the firm and led IT. Built a custom CMS and blog, plus an online mystery-shopping and survey platform with real-time reporting.
Delivered commercial, personal, and non-profit web projects across different languages and technologies.
Contact
You can contact me by sending a direct message on the platforms below.