Editorial comment
Traffic rose from October to November. The 12-month picture, however, shows that this was not a broad recovery.
What stood out this month?
Growth came from channels other than search
The main traffic measures remained below their medians for the previous 11 months. Organic Search fell to a 12-month low, while Direct and Organic Social reached 12-month highs.
I therefore do not see November's increase as a recovery in Google search traffic. The mix of channels changed more than the overall direction of traffic.
A few sources and pages accounted for much of the increase
Google Analytics recorded 12-month highs for traffic from t.co and LinkedIn. Two older Turkish URL variants accounted for roughly three quarters of the total increase across landing pages. November was the first month in which those variants appeared in the 12 months of data available to me.
But the data does not show which sources sent traffic to which pages. The content records also do not confirm when those pages first went live. I therefore cannot attribute the increase to a particular distribution effort or a new publication.
The source of one traffic cluster is unclear
Sessions with an unidentified source and an Unassigned channel rose well above the range of the previous 11 months. Most of the increase came from a Singapore-based cluster that generated very few page views.
I cannot tell whether these records represent readers, automated traffic or a measurement issue. I am treating the cluster only as a warning about data quality.
In October, traffic from Türkiye rose while traffic from elsewhere fell. Both groups grew in November. The earlier geographic split did not continue, so I am closing that follow-up.
Data note
Google Search Console data is not available for this period. I cannot draw conclusions about changes in Google visibility, queries, rankings or click-through rate.
The Google Analytics channel, source and landing-page queries also have small differences in their totals. I compared like with like within each query. I will check the concentration in non-search sources and the data-quality warning again in the December report.
About this article
- Use of artificial intelligence
- AI-generated material is included — This report was generated by AI. Unless I see a major error, I do not edit the text. You are reading the report exactly as the AI presented it to me.