How work actually moves
Operations are shaped by processes, handoffs, decisions, and the information people can reach. I write about finding unnecessary friction in that system, deciding what deserves redesign, and measuring whether the change helped.
Testing a Button, Treating an Entire Website Redesign as a Sure Thing
Why teams that demand evidence for small changes can become much less skeptical when they replace an entire website: experimentation, migration risk, and the moment a hypothesis becomes a project.
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Managing Technology and Transforming the Business Are Not the Same Thing
Why keeping technology running and using it to transform the business should not be treated as the same responsibility.
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Turkey's First Real-Time Mystery Shopping Reporting Platform
A note on how I built the operational system behind PlusValue's mystery-shopping work, which began as a university final project in 2005.
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Keeping Customers Happy Isn’t Enough. You Have to Follow Up.
A positive customer experience does not automatically turn into a review or recommendation. A small observation about follow-up, timing, and how AI changes the cost of building useful software.
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AI Visibility Tools: Reality or a Construct?
A critique of what AI Visibility tools can actually measure with selected, single-turn prompts—and how that differs from real user context, multi-turn conversations, and decision journeys.
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llms.txt Was Never the Point
A closer look at the AI Visibility hype around llms.txt, the information architecture experiment I built, and the difference between a technical hypothesis and a marketing promise.
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Do You Know How Dependent Your Company Is on AI?
AI is not only accelerating work people already did. It is creating operational capacity companies could never afford to have — and that capacity needs a continuity plan before it becomes structural.
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AI Wasn’t Always This Good. We Just Got Used to It.
AI is rapidly changing team capacity and software economics. That calls for a fair view of the past—and new expectations for today.
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Do You Need a Paid CMP for Google Consent Mode v2?
A developer's investigation of paid, free, open-source and custom CMP options for Google Consent Mode v2 while migrating global sites from WordPress to Next.js.
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AI Citations Run on a Separate Clock: What Google's Generative AI Data Revealed
Days after Bing's Citation Share, Google added a Generative AI report to Search Console. The second first-party dataset forced me to revise the mechanism I had proposed, and showed how differently the two engines move.
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The Job AI Won't Take — and the Five It Quietly Prevents
Altman and Amodei walked back their AI job-apocalypse warnings. They're watching the wrong variable. The damage was never layoffs — it's the hires that quietly never happen. A view from both sides of the decision: CTO by day, founder by night.
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ProductLog: The Platform I Built for Myself First
I kept needing a place to document what I was building — not for an algorithm, not for a launch moment, just for the work itself. So I built one.
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The New Evrenbal.com: A New Era and Blogging Philosophy
Why I moved away from WordPress to a Nuxt & Cloudflare Pages Git-based setup, the changing value of technical writing in the AI era, and my new blogging philosophy.
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The AI Visibility Illusion: What Bing's Citation Share Data Actually Reveals
A new category of consultants and SaaS tools is selling 'AI Visibility' optimization. Then Bing released its first real citation data — and it told a very uncomfortable story.
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1M Impressions per Month, $0 Revenue: A Programmatic SEO Post-Mortem
I reached a million Google Search impressions with more than 10K clicks a month, yet generated zero dollars. Here is the post-mortem of camiler.org.
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Redar: AI-Powered Summaries for KAP Disclosures and Open Sources
Financial information in Turkey moves fast, and most of it arrives in dense, inconsistent formats. Redar is my answer: an AI-assisted analysis system that…
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Cash or Installments? – The Story Behind PeşinTaksit
Financial decisions aren’t always rational — especially in environments where inflation moves faster than logic. In Turkey, where annual inflation has…
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Beyond the bot: lessons from building a chat system for global patients
A year of running a real medical chatbot, VaniBot — what it taught me about trust, multichannel integration, real cost, and choosing a hosted LLM over open source.
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From Rules to Decisions: The Real-Time Sales Intelligence Platform We Built at Vanity
How we transformed Vanity's manual lead routing into a real-time, automated decision support and sales force management engine handling 100K yearly leads.
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Why I’m Building RankExtension: Making Google Search Console Actually Make Sense
Google Search Console is full of numbers—clicks, impressions, CTR, average position. Let's look at why I'm designing a browser extension to bring clarity.
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An SEO Experiment in a Low-Competition SERP with Google Maps and OpenAI
How I built camiler.org using Fastify, Nuxt 3, Google Maps API, and OpenAI to target a low-competition, high-volume search niche.
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