Business & Lab

How work actually moves

Operations are shaped by processes, handoffs, decisions, and the information people can reach. I write about finding unnecessary friction in that system, deciding what deserves redesign, and measuring whether the change helped.

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Cash or Installments? – The Story Behind PeşinTaksit

Why I built PeşinTaksit after a checkout choice exposed the gap between payment labels and the decision they represent.

Read →4 min

A blue module links two document-processing systems, with inspection steps on both sides.

2025-07-13

What We Learned Building a Healthcare Chatbot for International Patients

A year of running VaniBot taught us why healthcare chatbots depend on human handoff, internal APIs, multichannel integration, and continuous ownership.

Read →5 min

A compass sits between a dotted world map, stacked panels and branching tracks.

2025-06-26

Medical Tourism Lead Management: How We Moved from Manual Routing to a Real-Time Sales System

How we replaced manual routing for roughly 100,000 yearly leads with a real-time medical tourism system built around language, country, shift, and capacity rules.

Read →7 min

A hand holds a magnifying glass over a blue marker on a sketched map.

2025-06-05

What Happened to RankExtension?

I planned RankExtension to make Search Console easier to work with. I did not launch it, but the need behind it is still part of how I work.

Read →4 min

A person verifies mosque locations across a map, pins, and a tablet

2025-06-05

Building camiler.org: A Programmatic SEO Experiment with Google Maps and OpenAI

How I built camiler.org with Diyanet data, Google Maps, OpenAI, Fastify, and Nuxt, and why the automated SEO experiment became a human review workflow.

Read →6 min