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Yet the page itself had its third-lowest month. Its larger share came from a weak overall month, not stronger performance from the guide.",[290,298,300],{"id":299},"search-did-not-improve-across-the-site","Search did not improve across the site",[281,302,303],{},"Google Analytics did not show a broad improvement in organic search. Gains for the WSL 2 guide were fully offset by losses across other organic landing pages. Within the 12-month record, only January had fewer organic-search sessions.",[281,305,306],{},"The wider picture remained weak. Total traffic, visitors and page views were each the second-lowest result in the 12-month record. Google Analytics groups some visits as Direct when their original source is unclear. This group was also near the bottom.",[281,308,309],{},"Daily entries are missing for 1 January and 18 February. The monthly summaries can still be compared, but these gaps make the small difference less conclusive. 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